In-Flow Analytics

Conditional Logic: Craft Interactive Forms That Adapt and Convert

Stop forcing everyone through the same boring form experience. Start creating intelligent pathways that adapt to each visitor, showing only what's relevant and dramatically boosting completions.

Conditional Logic
Conditional Logic
Conditional Logic

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See Your Logic Come to Life

Watch your form's decision-making unfold on our visual canvas. No more digging through endless dropdown menus or imagining how your form will behave. With Formflow, you'll see exactly how your interactive forms adapt to each response, right as you build them.

Build Interactive Forms in Minutes, not Days

Remember those hours spent configuring traditional form logic? Replace them with simple drag-and-drop connections. Create sophisticated branching paths and conditional statements in minutes, not days. Our visual approach makes even the most complex decision trees feel natural to build.

How it works

How it works

How it works

How it works

Build your form elements using our intuitive drag drop form builder – create all possible questions and fields

Build your form elements using our intuitive drag drop form builder – create all possible questions and fields

Build your form elements using our intuitive drag drop form builder – create all possible questions and fields

Build your form elements using our intuitive drag drop form builder – create all possible questions and fields

Define your conditions – set rules for when elements should appear ("If user selects X, show Y")

Define your conditions – set rules for when elements should appear ("If user selects X, show Y")

Define your conditions – set rules for when elements should appear ("If user selects X, show Y")

Define your conditions – set rules for when elements should appear ("If user selects X, show Y")

Connect your pathways – visually link different form sections based on user responses

Connect your pathways – visually link different form sections based on user responses

Connect your pathways – visually link different form sections based on user responses

Connect your pathways – visually link different form sections based on user responses

Preview different scenarios – test how your form adapts to various user inputs

Preview different scenarios – test how your form adapts to various user inputs

Preview different scenarios – test how your form adapts to various user inputs

Preview different scenarios – test how your form adapts to various user inputs

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

Dramatically Higher Completion Rates

When visitors see only questions relevant to them, form abandonment plummets. Our customers typically see 40-60% increases in completion rates after implementing conditional logic.

Capture Higher-Quality Data

By adapting questions to previous answers, you'll collect more nuanced, accurate information that's immediately useful for sales and marketing follow-up.

Create Better User Experiences

Respect your visitors' time by showing only what matters to them. The personalized experience builds trust and engagement that extends beyond the form itself.

Enable Complex Use Cases

From sophisticated lead qualification to interactive calculators and assessments, conditional logic transforms simple forms into powerful business tools that engage users while collecting critical data. You can create form using drag and drop functionality to build everything from simple contact forms to complex multi-step form experiences that guide users through a customized journey.

Built by marketers, for marketers

With over a decade of experience in online marketing we know exactly what you need and why you need it. This has supercharged us to build a powerhouse of features that help you build fast, optimize and convert.

Book a call with our team

to learn more

Book a call with our team to learn more

What Our Customers Are Saying

What Our Customers Are Saying

What Our Customers Are Saying

What Our Customers Are Saying

Ready to See Your Forms Come to Life?

Start your free trial today and experience the difference between imagining how your forms work and actually seeing them in action.