In-Flow Analytics

FlowSplit: A/B Testing So Simple, You'll Actually Use It

Stop forcing everyone through the same boring form experience. Start creating intelligent pathways that adapt to each visitor, showing only what's relevant and dramatically boosting completions.

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The Problem With Traditional A/B Testing

Let's face it – most marketing tools make a/b testing feel like rocket science. You're stuck creating duplicate forms, managing separate traffic sources, and piecing together results from multiple dashboards. It's so complicated that most marketers skip testing altogether, leaving conversion improvements on the table.

Dynamic Conversations through Smart Logic

FormFlow's Conditional Logic transforms static forms into dynamic conversations by intelligently showing or hiding fields based on user responses, creating personalized paths for different user segments, building intuitive multi-step form journeys that break complex forms into manageable chunks, and enabling sophisticated design without coding through our visual canvas.

How it works

Create your main form path build your standard form flow as you normally would

Create your main form path build your standard form flow as you normally would

Create your main form path build your standard form flow as you normally would

Create your main form path build your standard form flow as you normally would

Add variation paths with one click duplicate and modify sections for testing

Add variation paths with one click duplicate and modify sections for testing

Add variation paths with one click duplicate and modify sections for testing

Add variation paths with one click duplicate and modify sections for testing

Set your traffic split choose how visitors are distributed (50/50, 33/33/33, etc.)

Set your traffic split choose how visitors are distributed (50/50, 33/33/33, etc.)

Set your traffic split choose how visitors are distributed (50/50, 33/33/33, etc.)

Set your traffic split choose how visitors are distributed (50/50, 33/33/33, etc.)

Launch and collect data watch real-time results show which variation performs best

Launch and collect data watch real-time results show which variation performs best

Launch and collect data watch real-time results show which variation performs best

Launch and collect data watch real-time results show which variation performs best

The Benefits You'll Actually Notice

Test Without the Technical Hassle

Create A/B tests without developers, duplicate forms, or complex integrations. Everything lives in one form with an intuitive visual interface.

Discover What Actually Converts

Understanding the benefits of a b testing becomes clear when you can test different headlines, questions, field arrangements, or entire form journeys to see what resonates with your audience and drives more conversions.

Improve Lead Quality, Not Just Quantity

Beyond testing for form completions, measure which variations produce higher-quality leads that convert further down your funnel.

Make Confident, Data-Driven Decisions

End the guesswork and office debates about form design. Let real user behavior guide your optimization with clear, actionable insights.

Built by marketers, for marketers

With over a decade of experience in online marketing we know exactly what you need and why you need it. This has supercharged us to build a powerhouse of features that help you build fast, optimize and convert.

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