In-Flow Analytics

In-Flow Analytics: See Where Visitors Convert (Or Disappear)

Stop guessing why your forms underperform. Start seeing exactly where visitors engage, hesitate, or abandon – all without leaving your form builder.

Flowsplit Formflow Feature
Flowsplit Formflow Feature
Flowsplit Formflow Feature

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Trusted by

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Trusted by

The Problem With Traditional Form Analytics

Most form builders leave you completely in the dark about user behavior. You see final submission numbers but miss the crucial journey data – which questions cause abandonment, where visitors spend the most time, and which paths actually convert. When you do get analytics and insights, they're buried in separate dashboards that disconnect insights from action.

Actionable Insights Where You Need Them

Formflow's revolutionary In-Flow Analytics integrates performance data directly into your form builder canvas, revealing user behavior where you can actually make improvements by providing visual analytics that pinpoint exactly which form sections cause drop-offs with heat mapping, tracking completion rates at each stage with step-by-step metrics, identifying questions that create friction through time-spent indicators, and enabling optimization by comparing conversion rates between different form branches.

How it works

How it works

How it works

How it works

Build your form – create your questions, paths and logic as usual

Build your form – create your questions, paths and logic as usual

Build your form – create your questions, paths and logic as usual

Build your form – create your questions, paths and logic as usual

Launch and collect data – as visitors interact with your live form

Launch and collect data – as visitors interact with your live form

Launch and collect data – as visitors interact with your live form

Launch and collect data – as visitors interact with your live form

Watch insights appear – analytics overlay directly onto your form builder canvas

Watch insights appear – analytics overlay directly onto your form builder canvas

Watch insights appear – analytics overlay directly onto your form builder canvas

Watch insights appear – analytics overlay directly onto your form builder canvas

Identify improvement opportunities – spot and fix conversion bottlenecks instantly

Identify improvement opportunities – spot and fix conversion bottlenecks instantly

Identify improvement opportunities – spot and fix conversion bottlenecks instantly

Identify improvement opportunities – spot and fix conversion bottlenecks instantly

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

The Benefits You'll Actually Notice

Spot Conversion Killers Immediately

Instantly see which questions cause abandonment with color-coded heat mapping that highlights problem areas right on your form canvas. No more digging through separate analytics platforms.

Optimize Based on Actual Behavior

Move beyond guesswork and opinions. Make form improvements based on real data insights and analytics showing exactly how visitors interact with every element of your form.

Fix Problems Without Switching Tools

When you spot a problem area, fix it immediately – no need to switch between analytics and builder tools. See the issue and solve it in the same interface.

Prove Form ROI to Stakeholders

Track every contact form fill event in analytics and demonstrate the impact of your form optimization with clear visual data that even non-technical stakeholders can understand, showing exactly how improvements drive better results.

Built by marketers, for marketers

With over a decade of experience in online marketing we know exactly what you need and why you need it. This has supercharged us to build a powerhouse of features that help you build fast, optimize and convert.

Book a call with our team

to learn more

Book a call with our team to learn more

What Our Customers Are Saying

What Our Customers Are Saying

What Our Customers Are Saying

What Our Customers Are Saying

Ready to See What's Really Happening in Your Forms?

Start your free trial today and discover the invisible conversion barriers hiding in your forms.