How to set up Meta CAPI Event tracking in Formflow

Overview

Meta CAPI (Conversions API) helps improve your Facebook tracking accuracy by sending events directly from Formflow servers — not just through browser cookies.
Since many users block cookies, using CAPI ensures you still capture important conversion data for Facebook’s algorithm, improving ad attribution and performance.

Step-by-Step Setup

1. Open Your Form

• Log in to your Formflow dashboard.

• Open the form you want to track (e.g., your Application Form).

• Click Edit Form, then go to the Canvas view.

2. Add Your Facebook Account

• In the top-right section, click Add Event.

• Select Meta Event (Meta CAPI).

• Click Add New Account — this will prompt you to connect your Meta Pixel (Data Set ID) and Access Token.

3. Get Your Data Set ID and Access Token from Meta

• Go to your Meta Events Manager.

• Open the Data Set (previously called “Pixel”) you want to use.

• Copy your Data Set ID — this is your Pixel ID.

• Under Settings, scroll down and click Generate Access Token.

• Copy the token.

4. Connect Meta CAPI in Formflow

• Back in Formflow, paste your Data Set ID and Access Token into the corresponding fields.

• Click Connect — the system will verify your connection.

• Once verified, you can name this integration (e.g., “E2 Agency Pixel”).

5. Add a Tracking Event

• In your Canvas flow, drag out a Send Event (Meta) node where you want the event to trigger — for example, after a submission or a webhook.

• Choose your connected Meta account.

• Set your event type:

  • Standard Events: Lead, Purchase, AddToCart, ViewContent, etc.

  • Custom Events: e.g., “Qualified Lead,” “Form Completed,” or anything unique to your process.

6. Test Your Setup

• Complete a form submission yourself to trigger the event.

• In Meta Events Manager, go to your connected Data Set → Test Events tab.

• You should see the event firing.

• Review and confirm the event in Meta if prompted.

Tips

• Use custom events for more detailed tracking and better insight into your funnel performance.

• You can combine Meta CAPI with browser pixel tracking for optimal accuracy.

• Once verified, Meta will automatically start optimizing based on these server-side events.

Common Use Cases

• Track qualified leads or bookings instead of just page views.

• Send event data even when users’ browsers block cookies.

• Improve ROAS and conversion attribution accuracy in Facebook Ads Manager.

Need Help?

If you have questions about setting up or testing your Meta CAPI integration in Formflow, contact our support team anytime.