Personality quizzes are one of the most effective formats for engagement, lead generation, and segmentation.
In this guide, you’ll learn how to build a personality quiz in Formflow using Custom Scoring, Conditional Splits, and Results Pages, based on a real example.

Video walkthrough coming shortly!

What You’ll Build

In this guide, you’ll learn how to:

• Structure a personality quiz correctly

• Use Custom Scoring to track personality types

• Avoid overlapping results using a tie-breaker

• Route users to different results using Conditional Splits

• (Optional) Send results to your CRM using Webhooks

• Publish and use your quiz for marketing or lead qualification

Before You Start: Prepare Your Quiz Assets

Before opening Formflow, prepare the following:

1. Define Your Personality Types

Decide how many personalities you want.
Recommended: 4–5 personality types.

Example:

• Crispy Fries

• Mashed Potato

• Baked Potato

• Hash Brown

2. Plan Your Questions (Important)

Recommended structure for personality quizzes:

• 6–8 total questions

• Maximum 10 questions

• 1 tie-breaker question at the end

Why not just 4–5 questions?

With too few questions, results often overlap (e.g. 40-40-20 or 33-33-33), which leads to unclear outcomes.

💡 Best Practice:
More questions = clearer personality distinction, without hurting completion rate.

Step 1: Create a New Form

1. Go to your Formflow dashboard

2. Create a New Form

   

   
   

3. Choose Start from Scratch

   

   
   

4. You’ll be taken to the Canvas

   

   
   

Step 2: Enable Custom Scoring

Custom Scoring is the foundation of personality quizzes.

1. Click the Scoring (burger/menu) icon in the top-right corner

2. Toggle Custom Scoring ON

3. Create:

   • One Main Category (e.g. What kind of potato are you?)

   • One Sub-category per personality type

Example:

• Crispy Fries

• Mashed Potato

• Baked Potato

• Hash Brown

Step 3: Add Quiz Questions & Assign Scoring

1. Add a Multiple Choice node

   

2. Enter your question text

3. Add answer options

4. Assign each option to a personality category

   

Repeat this for all quiz questions.

💡 Tip:
If you’re short on time, duplicate questions and adjust text — just make sure scoring stays mapped correctly.

Step 4: Add a Tie-Breaker Question (Very Important)

Tie-breakers resolve overlapping results.

Example tie-breaker:

“No thinking. Pick one.”

Each option should map clearly and intentionally to one personality type.

Why this matters:
Even with good questions, users often score evenly across 2 personalities.
The tie-breaker forces a decisive outcome.

Step 5: Create Conditional Splits (Routing Logic)

Now you’ll decide which result each user sees.

1. Add a Conditional Split node

   

2. Create one condition per personality type

3. For each condition:

   • Target Custom Scoring

   • Select the category

   • Set rule to is dominant

⚠️ Important:
Use “is dominant”, not “greater than”, so only the strongest personality triggers.

Screenshots to add:

• Conditional Split node

• Rule targeting “Category → is dominant”

• Multiple paths visible

Step 6: Add Webhooks (Optional but Powerful)

If you want to send quiz data to:

• A CRM

• Email tools

• Automation platforms

You can add a Webhook on each personality path.

Best practice:

• One webhook per personality result

• Use Flattened Key-Value payload

• Each webhook can trigger different tags, URLs, or automations

💡 This is ideal for segmented email sequences or lead qualification.

Step 7: Create Results Pages

Each quiz outcome should end in a Result Page.

Options:

• Show a Text node with the result

• Or redirect users to a custom URL

• Or combine both

Example:

“You are a Crispy Fry 🥔🍟”

⚠️ Important:
Always include a Default Path with a fallback page
(e.g. “Oops, something went wrong”) — otherwise the form won’t publish.

Step 8: Publish & Test Your Quiz

1. Click Publish

2. Test the quiz using the preview

3. Go through multiple answer combinations

4. Confirm:

   • Scoring works

   • Correct result is shown

   • No dead ends

Once live, your quiz can be used for:

• Lead generation

• Market research

• Sales qualification

• Personalised recommendations

Why Personality Quizzes Are So Powerful

With Formflow quizzes, you can:

• Tag users based on dominant traits

• Personalize follow-ups

• Qualify leads before a call

• Gain deep audience insights

This makes quizzes ideal for coaches, educators, consultants, and marketers.

Related Documentation

• Custom Scoring

• Conditional Split

• Webhooks

• Multiple Choice

• Images on Options

Final Note

• Start simple.

• Test thoroughly.

• Then iterate based on real user data.

Personality quizzes don’t need to be complex, they just need to be intentional.